Marketing Manager - New
Results-driven Marketing Manager with a passion for data-led strategies, brand growth, and team leadership. Proven success in boosting engagement, ROI, and market share across diverse industries.
We usually respond within two weeks
Closing Date: Thursday 5th June 2025
Job Title: Marketing Manager
Reports to: Head of Fund Raising and Communications
Salary: PO1 – Point 33 – 36 (£32,870 - £35,423 per annum, pro rata)
Hours of work: Permanent, Fulltime contract at 37.5 per week
Key Responsibilities:
As our Marketing Manager you will be responsible for the following
- Work with the Head of Fundraising and Communications to develop and implement a multi-channel external marketing strategy that supports fundraising, guarantees young people who need us can find us and ensures we are the trusted and respected voice for all matters relating to Youth Homelessness in the West Midlands.
- Support the Head of Fundraising and Communications to develop an effective internal communication strategy to ensure our staff feel engaged and connected.
- Line manage and develop the marketing team, working closely with each team member to ensure they are fully supported in carrying out their role.
- Lead on marketing campaigns that drive engagement and action from our key audiences and deliver these on time and within agreed budget.
- Manage relationships with external agencies who support us.
- Work with the marketing team to produce impactful marketing materials, digital assets and storytelling content that are consistent with our brand guidelines.
- Ensure we maintain a strong, consistent brand identity across all channels.
- Ensure our messaging reflects that of the target audiences in our strategic plan.
- Use data and audience insights to shape our marketing strategy and improve engagement.
- Track brand awareness and audience sentiment to inform future initiatives.
- Work with the Head of Fundraising and Communication to make sure that all our marketing activities are GDPR compliant.
Qualifications:
Essential to have a Marketing degree or equivalent experience.
Role Experience:
- Experience of leading a marketing team
- Experience of working on marketing campaigns that have proven successful
- Experience of internal communications
- Proven knowledge of multi-media channels
- Proven knowledge of marketing data analysis
- Department
- Fundraising
- Locations
- Birmingham
Birmingham
Our Mission & Vision
Our Mission
St Basils works with young people to:
- Enable them to find and keep a home
- Develop their confidence, skills and opportunities
- Prevent youth homelessness
Our Vision
Our vision for all young people is that:
- Homelessness is not part of their experience of growing up
- There are integrated education, employment and housing pathways
- They are able to access the support and development opportunities they need to secure their futures and realise their potential
Our vision for St Basils is that:
By 2027 we will continue to be the leading provider of accommodation, support and psychologically informed services for young people across the West Midlands.
- Our service developments will include:
- Increasing our bed spaces outside Birmingham and growing our services in new areas
- a nationally renowned centre of excellence for young people with complex needs
- extending our service offer to Care Leavers
- additional Live and Work schemes for young people engaged in education, training and work
- We are the national lead for:
- Psychologically informed consultancy, training and reflective practice services
- Youth Voice engagement and support
About St Basils
From 2023 - 2024
3,718 young people received advice and support
1,616 young people were supported by us during the year
1,034 young people lived in our 40+ accommodation schemes
Up to 590 young people lived with us every night
87% of young people moved on from St Basils in a planned, positive way
Marketing Manager - New
Results-driven Marketing Manager with a passion for data-led strategies, brand growth, and team leadership. Proven success in boosting engagement, ROI, and market share across diverse industries.
Loading application form
Already working at St Basils?
Let’s recruit together and find your next colleague.